3 V’s of food manufacturing industry

Ultra processed foods are manufactured with 3 key principles.

  • Value
  • Variety
  • Velocity

With respect to value they must be cheap which they are.
With respect to variety – do you have lot of flavours, lot of options and variants With respect to velocity you should be able to consume them with high pace they must be consumed like a quick bite and get lots of energy.

These foods are a combination of high sugar and fat or high fat and salt or a combination of all the three ingredients.

Once there into that loop of eating quickly to get a quick jolt of pleasure with low cost it is easy for food industry to pull into eating more of that stuff under the pretense of snacks .

~Praveen Jada

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