Scarcity = opportunity + reward + repetition (hope to satisfaction in next turn)
Many industries leverage our evolutionary behaviour of preparing ourselves for scarcity of resources. Our instincts and temptations are highly controlled by the fear of scarcity.
This is how we fear of missing out something which we do not need in first place.
Examples are casinos which enables gambling uncontrollably, also this is exploited by food industry and Fast Moving Consumer Goods industry.
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